stephen | April 25, 2004 (10:47 PM)

Putting the PC in PepsiCo

I can completely understand that for PepsiCo to continue to be the leader in the snack food industry it must successfully brand its products to every demographic. Having both a latino/hispanic advisory board and an african american advisory board (way to represent Al Sharpton), PepsiCo is making sure that it markets its products appropriately. But PepsiCo has gone beyond believability with the photographs in their latest annual report.

PepsiCo annual report photo

The photograph on the back of the report (displayed) is laughable. Not only is the excessive product placement disturbing (how many chips are they planning on eating?), but the social context is so far from reality that is hard to believe. What's the story here? What social structure has brought these 7 people together for a picnic? And what the hell is so funny?

Write your own adventure in the comments.

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